IDEA Generator | Marketer | Professor | Versatile & Creative Marketing MBA 
Interested in NEW CHALLENGES  |  Available for Full-Time or Consultant/Project Work

How to narrow down your market segment

Once you've evaluated your target market, you need to decide which market segment is most attractive to pursue. Focusing on this segment of the customer base will present you with the greatest opportunity to maximize sales. In targeting this set of customers, you should take into consideration the following questions:

How to evaluate your small business's target market

Every year, marketers spend billions of dollars to reach a consumer. But consumers do not all respond in the same way.We are all individuals and have our unique reasons for choosing one brand over another, whether it's the slick packaging that gets our attention, the creative advertising, or simply the novelty of a product.

4 things to keep in mind when marketing services: intangibility

Marketing services is all about promoting value. Web designers, consultants, plumbers, dentists, doctors, lawyers, and a host of other professionals make their money by providing people-based services. Selling a service is very different from selling a product. A service is a form of a relationship, and providing value in a service is a more abstract concept.

Consulting

Whether you're seeking marketing expertise, IDEA generation, or just general management advice, I can help. 

Let’s talk.  Contact me now for a free initial consultation.

Services Provided

  • Social Media Marketing
  • Website/E-mail Marketing
  • Strategic Marketing
  • Campaign Management
  • Branding
  • Marketing Research
  • Marketing Audit
  • Marketing Plans
  • Business Plans
  • Website Design
  • Ideation
  • Product Development

Markets Served

  • Higher Education
  • U.S. Hispanic
  • U.S. Teen Market
  • U.S. Small Business
  • Latin America
  • Publishing/Broadcast Media
  • Advertising
  • Financial Services​
  • Restaurant

Presentations

If you attended the SCORE Presentation on March 31, 2015 at the Brooklyn Public Library you can download my presentation here: