A New Site Is Brewing
Welcome to my temporary home on the internet. A new, more comprehensive site is on the way.
Biography
Professor Ronisky brings over 20 years of progressive marketing experience working with both small and medium-sized firms, as well as Fortune 500 companies. His background encompasses Marketing Strategy, Brand Management, Social Media Strategy, Direct Marketing, E-Mail Marketing, Marketing Research, and Media Planning.
He has taught Marketing at the college level since 2001 at DeVry Institute of Technology and LaGuardia Community College. Currently, he teaches online marketing and management courses at CUNY's School of Professional Studies and Southern New Hampshire University.
In 2003, he was chosen to teach in Baruch College's Overseas Executive MBA Program in Hong Kong and Taiwan. His research interests include Marketing Strategy, Branding, Advertising, Social Media Strategy, and New-Product Development. He holds a B.S. from SUNY Albany and an M.B.A. from NYU's Stern School of Business.
He lives in Manhattan and serves as VP Marketing on the board of the Product Development and Management Association (PDMA). He is also a Social Media Strategy consultant for an upcoming independent film, and is writing a business plan for a new consumer service set to launch in New York City.
A love of foreign travel has taken him through most of Western Europe, as well as India, China, Vietnam, Cambodia, and Thailand. He enjoys foreign films and his favorite cuisine is Indian.
A native of Argentina, he is a fanatic about soccer — both watching and playing. On Friday evenings, rain or shine, don't bother reaching out: he's on the field. His favorite team is Argentinos Juniors.
Small Business Corner
How to Narrow Down Your Market Segment
Once you've evaluated your target market, you need to decide which segment is most attractive to pursue — the one that will maximize your sales opportunities.
Read Article →How to Evaluate Your Target Market
Every year, marketers spend billions to reach consumers. But consumers don't all respond the same way — understanding why is the first step to effective marketing.
Read Article →4 Things to Keep in Mind When Marketing Services
Selling a service is very different from selling a product. Marketing services is about promoting value — it's a form of relationship, and that changes everything.
Read Article →Services Provided
- Social Media Marketing
- Website / E-mail Marketing
- Strategic Marketing
- Campaign Management
- Branding
- Marketing Research
- Marketing Audit
- Marketing & Business Plans
- Website Design
- Ideation & Product Development
Markets Served
- Higher Education
- U.S. Hispanic
- U.S. Teen Market
- U.S. Small Business
- Latin America
- Publishing / Broadcast Media
- Advertising
- Financial Services
- Restaurant
SCORE Presentation — March 31, 2015
If you attended the SCORE Presentation at the Brooklyn Public Library, you can download the slides below.
Students Corner
Resources & Support — Coming Soon
This section is being updated with new resources for students in my online marketing and management courses at CUNY School of Professional Studies and Southern New Hampshire University.
Check back soon for articles, lecture notes, guides, and course materials designed to help you succeed.
MKTG 101
Lecture Notes, Articles & Videos — Coming Soon!
For students and business owners alike: a curated mix of lecture notes, articles, and more. Stay tuned!
Professional Organizations
Marketing Publications & Websites
Download Lecture Notes
Contact Me
Let's Start a Conversation
Whether you're a business owner looking for a free initial consultation, a student with a question, or someone who'd like to be notified when the new site launches — I'd love to hear from you.